Last month we celebrated the last day of Kwanzaa, a holiday created to reaffirm and restore our rootedness in African culture. One of the seven principles (Nguzo Saba) of Kwanzaa is Ujamaa which means cooperative economics. Recently, many of us have begun to say that we should support black owned businesses in response to the injustice that we’ve experienced. But what about those who can’t afford to Buy Black on a regular basis? The phrase Buy Black can exclude people who lack financial resources. I suggest we begin to practice Ujamaa all year long. When you practice Ujamaa, you can engage in cooperative economics without always spending money. Below are Five ways to improve our community with cooperative economics.
- Write Google Reviews: If the black owned business provides quality products and services along with excellent customer services, please provide a positive Google Review. Writing a Google Review increases their web presence and may attract additional customers.
- Share Your Experience: If you had a positive experience, share your thoughts on Social Media. Most black owned businesses lack the required capital to run a fully funded professional advertising campaign. Posting pictures and comments on Social Media can help spread the word about their business.
- Like Their FB Page: Help the black owned business grow their Social Media following by liking their Facebook page and liking content on their page. Encourage your friends, family members, and co-workers to like their page to increase their followers and potential customers.
- Share Content: If the business has a special promotion or new advertisement, share their content on your social media outlets.
- Meetups: Let’s start having Black Business Meetups! Let’s plan days to gather our friends and family members to go support a reputable black owned business. We can select a Saturday or Sunday to schedule a group Meetup to spend our money at the black owned nail salon, bakery, restaurant, car wash, clothing store, or pop-up shop.